Kala Maxym and Nicole Ward in Coronado

As a solopreneur, one of the most important things you can hope to solidify in your business is great partnerships. I’ve had some, well, not so good ones: Expectations aren’t set, work ethics don’t quite match, efforts aren’t shared, etc. And then there are some that just work with very little effort at all. That is what it feels like to work with Nicole Ward of Wine Expressions!

Anyone who knows me knows that I think social media can be a pretty big pain in the bootay. However, it also happens to be how I have met many of the artists on our roster, many of the people who have done work for me behind the scenes, old friends who’ve become colleagues and clients, and, of course, partners like Nicole.

I started following Nicole on the ole ‘gram (please follow her here) and, unlike many, she returned my outreach email within less than a day. We exchanged a few notes and met in person a few weeks later. It was immediately clear to me that not only was she massively knowledgeable about her industry and that she loved it but also that she was open to and excited by exploring it in different ways.

We only met once in person before we decided on a date for a test event, Nicole found a Chef, Donald Hooper, who agreed to collaborate with us on this event, and found a couple who were gracious enough to open their home to us as completely strangers.

Our program played into one of my not-so-mini obsessions: the notion of B-Sides. For those who do not know a “B-side” song is simply a song that was on the B side of a record. For whatever reason, a record producer thought it did not merit being on the A side, perhaps wasn’t as strong commercially or, through a coin toss, simply ended up on the B side. The irony, of course, is how many B-side songs actually ended up being at least as big – or even bigger – hits than their A-side companions. A few examples:

Five Senses Tastings and Wine Expressions held a private wine and music tasting event in Coronado

“Unchained Melody” by the Righteous Brothers
”Strawberry Fields Forever” by the Beatles
”Hound Dog” by Elvis Presley
”We will rock you” by Queen
and one of the most surprising to me, “At Last” as sung by Etta James

Our Coronado event was a wonderful experience! Four couples attended an afternoon event. Local pianist Anna Lefler accompanied me as I sang selections chosen specifically because they brought out the essence and personality of the wines (also selected from lesser known regions and representing expressions of lesser known grapes) we served.

We couldn’t have been more grateful to Danielle and Trent Munoz for sharing their beautiful home with us. The acoustics were beyond wonderful, and the setting was perfect for us to introduce our unique tasting concept to the San Diego market.

Kala Maxym, Nicole Ward, and Donald Hooper Coronado Music and Wine Tasting Menu

For more information or to book your own tasting, please contact us!

More from Five Senses Tastings

Kala Maxym curates Sensory Wellness events for corporate and private clients
The company was founded, as so many are, as kind of a side gig. I was working full-time in a technology company but I was also curious about bringing my background in music together with my growing love of wine. I wasn’t in love with how wine was taught, and I wasn’t in love with how classical music was marketed so I wondered if I could take the idea of a “flight” of wine and apply it to music. That’s how the idea of “tasting the music” was born.
"Pre-Paired" for October 2022 explores orange wines, cheeses and chocolates, and a playlist for fall!
The color orange heralds a change of seasons in much of the world. This month we’re unlocking the energy, power, and play of our five senses through all things orange: wine, cheese, chocolate, and music! We often associate the color orange with feelings of vibrance, enthusiasm, and energy, and we definitely feel those positive vibes when we pop open a bottle of orange wine!

Comments are closed